Coaches and practitioners, especially in the health and wellness space are afraid to utilize a niche strategy because they want to help everyone.

Health engineer and author, Jordan Reasoner, says that the more you try to help everybody, the more you help nobody.

On this episode, Jordan shares how finding a narrow niche is crucial because it allows people who need your help to find you. Otherwise, you will just be lost in a sea of practitioners and coaches. Get all the resources for this episode and listen to more at

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